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Social Media Campaigns: Preparing Early for the Holiday Season Social Media Campaigns: Preparing Early for the Holiday Season
Here are five tips to help you use Facebook for business during the holiday season.

Strong Local Marketing Presence at SES Toronto 2013 ConferenceStrong Local Marketing Presence at SES Toronto 2013 Conference
Join your online marketing colleagues at SES Toronto on June 12-14 at the Toronto Marriott Downtown Eaton Centre

Prepare for Successful PPC Campaigns Before You Pay for a Single ClickPrepare for Successful PPC Campaigns Before You Pay for a Single Click
What are the important considerations for a PPC campaign?

KnexxLocal Adds Online Marketing App for Toronto BusinessesKnexxLocal Adds Online Marketing App for Toronto Businesses
The tech startup just received $1.1 million in seed funding from Dragons Den panelist Bruce Croxons Round 13 Capital.

Using Press Releases to Drive Website TrafficUsing Press Releases to Drive Website Traffic
Here's what a sound press release strategy can do

Too Much Traffic? Too Many Leads?  Try SEO.Too Much Traffic? Too Many Leads? Try SEO.
When is less organic search traffic better?

Three Great Free Tools for Online MarketersThree Great Free Tools for Online Marketers
3 must have marketing tools

Inbound Links for Search Engine Optimization  Do You Deserve Them?Inbound Links for Search Engine Optimization Do You Deserve Them?
Learn how to get quality inbound links

The Essential Elements of Website Design The Essential Elements of Website Design
Mark Sandeno of Rocketship discusses the evolving role of Web design and the essential elements to stay ahead of the competition.

Inbound Marketing: What is it & how is your website related?Inbound Marketing: What is it & how is your website related?
Need a low cost way to drive highly qualified leads?

Hiring an SEO Firm? Ask About a PPC Campaign as Proof of ConceptHiring an SEO Firm? Ask About a PPC Campaign as Proof of Concept
Let firms have a chance to prove themselves to you

When Your Web Visitors Call: Using Dynamic Telephone Number Insertion When Your Web Visitors Call: Using Dynamic Telephone Number Insertion
DNTI is a fairly simple concept

4 Ways to Boost Your Visibility Online and Grow Your Small Business4 Ways to Boost Your Visibility Online and Grow Your Small Business
4 key things to consider

Making The Most Of The HolidaysMaking The Most Of The Holidays
Improve your conversions

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2
How to identify quality leads - a wrap up

Google Instant & SEOGoogle Instant & SEO
Discover the pros and cons of Google Instant

Competition Analysis Basics for SEOCompetition Analysis Basics for SEO
Evaluating the competition is a key part of SEO strategy.

Keyword Research Basics For SEOKeyword Research Basics For SEO
Keyword research is the most important step in the SEO process

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1
A lead tracking system in place is a mighty tool

The Fallacy of Search Engine Marketing OnlyThe Fallacy of Search Engine Marketing Only
What is the issue with engaging in other forms of marketing?

7 SEO Internet Marketing Tips That Include Google Caffeine Updates7 SEO Internet Marketing Tips That Include Google Caffeine Updates
Tips applicable to all major Search Engines

The SEO's Toolkit: FirefoxThe SEO's Toolkit: Firefox
Here's an overview of the main SEO tools you should be using

A Fresh Look at Search Marketing 101: Getting it RightA Fresh Look at Search Marketing 101: Getting it Right
Search engine optimization is not an exact science. Sure there are terms bandied about such as Google Algorithm

Hosting Companies Convert Visits to SalesHosting Companies Convert Visits to Sales
Web hosting companies are using a plethora of marketing techniques to drum up new business

Adding Search to Your Marketing MixAdding Search to Your Marketing Mix
What you need to know before you launch an SEO campaign

Chasing Bing: The Truth behind the HypeChasing Bing: The Truth behind the Hype
Will market share for Bing continue to grow?

Beware the Rogue Markets: A Beginner's Guide to Navigating Paid SearchBeware the Rogue Markets: A Beginner's Guide to Navigating Paid Search
Why use PPC geo-targeting?

Why It's Vitally Important to Trust Your SEM Company in a Down EconomyWhy It's Vitally Important to Trust Your SEM Company in a Down Economy
Why cutting your search marketing budget in a down economy is a bad move

Peeling Back the Onion: Metrics that Matter to a Good SEO FirmPeeling Back the Onion: Metrics that Matter to a Good SEO Firm
High rankings are great, but they are just the first layer of the onion

Social Media Marketing StrategiesSocial Media Marketing Strategies
Social media has caused a huge shift in the way people search for information online

9 Hot Tips to Increase Site Conversions9 Hot Tips to Increase Site Conversions
It's about maximizing every revenue source.

Google Street View Continues to Raise Privacy ConcernsGoogle Street View Continues to Raise Privacy Concerns
The Google Maps feature continues to generate controversy

Savvy Competitor Analysis and Keyword Research Your Competitors Arent DoingSavvy Competitor Analysis and Keyword Research Your Competitors Arent Doing
Are you up-to-speed on the latest tactics?

A Compatible E-Commerce Solution for Your SEO CampaignA Compatible E-Commerce Solution for Your SEO Campaign
There are four major factors to consider when shopping for an e-commerce solution

Flash and SEO: Like Oil and WaterFlash and SEO: Like Oil and Water
A site built entirely in Flash still faces huge obstacles

10 Key Things to Look for in a Good Web Designer10 Key Things to Look for in a Good Web Designer
Get a good designer to put your companys face on the World Wide Web.

Ask.com Search Engine - A Brief HistoryAsk.com Search Engine - A Brief History
The Ask.com search engine is a rather interesting engine that deserves a closer look

Microsoft and Yahoo!, Search Engine Partners?Microsoft and Yahoo!, Search Engine Partners?
How M&A May Change the Search Engine Playing Field and Where Google Comes In

What Every Search Engine Optimization Company Should Know about Keyphrase ChoiceWhat Every Search Engine Optimization Company Should Know about Keyphrase Choice
Knowing the prospect and knowing the company are key.

Links Range from Good to Bad to Ugly: Ride Your Links to SuccessLinks Range from Good to Bad to Ugly: Ride Your Links to Success
Spend your time and resources building the highest quality links-here's how

Website Creation and the Eye of the SpiderWebsite Creation and the Eye of the Spider
There is quite a difference in what is seen by humans on a website and what is seen by a search engine "spider"

25 Tips to Increase Conversion Rates25 Tips to Increase Conversion Rates
Converting visitors to buyers is part science, part art.

Search Engine Optimization for Universal Search - Back to Square One?Search Engine Optimization for Universal Search - Back to Square One?
This new search option may have long-term repercussions for every SEO company

SEO For Google In Five Easy StepsSEO For Google In Five Easy Steps
Attain maximum results in the least amount of time through carefully developed stages

Google Algorithm Update AnalysisGoogle Algorithm Update Analysis
The recent update seems to have revolved around 3 main areas: domain age, backlinks and PageRank.

Advanced Link Building: Hosted Content, The Quest for the Perfect LinkAdvanced Link Building: Hosted Content, The Quest for the Perfect Link
Search engines love links. Of course, they love some links more than others.

Understanding the True Value of a Resource Library for Your WebsiteUnderstanding the True Value of a Resource Library for Your Website
A resource library, on the surface, exists to benefit site visitors, but it doesn't end there.

UnitingTheWeb Partners with Searchfeed.com to Raise Awareness About Missing ChildrenUnitingTheWeb Partners with Searchfeed.com to Raise Awareness About Missing Children
The Unthinkable Experience, The Ideal Solution

Part 3: Questions to Ask a Potential SEO CompanyPart 3: Questions to Ask a Potential SEO Company
We zoom in on business assurances and expectations in our final installment.

Questions to Ask Your Potential SEO Company - Part 2Questions to Ask Your Potential SEO Company - Part 2
How do you determine the competence of any SEO company you are considering?

Questions to Ask Your Potential Search Engine Optimization Company Part OneQuestions to Ask Your Potential Search Engine Optimization Company Part One
There are a huge variety of tactics, "safe" and "unsafe" practices to think about before deciding on any particular SEO company.

Identifying the MDA for Optimized Site PagesIdentifying the MDA for Optimized Site Pages
You have designed, built and launched a web site for a reason. That reason is to persuade site visitors to perform the MDA the most desired action as you, the site owner, see it.

Making a List and Checking it Twice:  Resolve to Get Your Business Mojo OnMaking a List and Checking it Twice: Resolve to Get Your Business Mojo On
Most resolution lists read like a Martha-Meets-Oprah-Make-Your-Life-Really-Special instruction sheet. Not this

Dont Sabotage Your Search Engine Optimization CompanyDont Sabotage Your Search Engine Optimization Company
Companies unknowingly make errors that harm their SEO efforts. Do the following ring a bell?

SEO PR Efforts Boost Visibility and SalesSEO PR Efforts Boost Visibility and Sales
Utilizing search engine optimization techniques increase the value of PR activities...here's how.

Your Search Engine Optimization Company--Protecting Your Time and Your BrandYour Search Engine Optimization Company--Protecting Your Time and Your Brand
Your SEO company should always be flexible enough to manage your company's unique requirements.

How To Win Links & Influence EnginesHow To Win Links & Influence Engines
The title of this article is designed to prove (in an SEO kind of way) the very point that Dale Carnegie was making when he wrote one of the most influential business books of all times, How To Win Friends...

Landing Page Usability: More Than Just The Curiosity FactorLanding Page Usability: More Than Just The Curiosity Factor
The development of an effective landing page takes an understanding of what drives both humans and search engine spiders.

Search Engine Marketing Services: Trends and PredictionsSearch Engine Marketing Services: Trends and Predictions
The one constant for SEM firms, and for the industry in general, is change

The Four Es of a Successful Pay-per-Click Advertising ProgramThe Four Es of a Successful Pay-per-Click Advertising Program
Here are the key components that guarantee a ROI for PPC management

Five Ways to Write Web Copy That SellsFive Ways to Write Web Copy That Sells
Here's a checklist for writing copy that is not only search engine friendly but will have your visitors asking for more of what you sell.

Conversion Optimization: Picking Up Where SEO Leaves OffConversion Optimization: Picking Up Where SEO Leaves Off
SEO gets them to the site. What they do (or dont do) once SEO has done its job is up to the site owner or designer.

PPC Management on the New Big ThreePPC Management on the New Big Three
Which PPC advertising platform is best suited for your unique business needs?

Wayne's World: Why Google SucksWayne's World: Why Google Sucks
"Yea, though I walk through the valley of the shadow of death, I will fear no evil" since I am the most evilin the forest so to speak. Enter Google who preaches DONT BE EVIL. So why does Google really...

Globat.com's Marketing BuzzGlobat.com's Marketing Buzz
Does Buzz Marketing really work? Globat.com's CEO says emphatically, "You better believe its working.

Search Environment Prompts Specialization in SEM SectorsSearch Environment Prompts Specialization in SEM Sectors
There are now several sub-sections of SEO, each of which can be considered a specialty of its own.

Your SEO Service, Ethical SEO, and Competitor MonitoringYour SEO Service, Ethical SEO, and Competitor Monitoring
A thorough SEO service will monitor not only the handful of competitors that you deem crucial but also the sites that appear higher than you for any of your chosen search phrases.

Whats in Your Internet Marketing Toolkit?Whats in Your Internet Marketing Toolkit?
While no one likes to watch their rankings drop like a stone from a cozy top ten position, facing negative profits and the sleepless nights that follow thereafter is entirely unnecessary. Google may dominate search, but it doesnt have to dominate your Internet marketing program. Heres why.

Wayne's SEO World: Getting the Job DoneWayne's SEO World: Getting the Job Done
For most Webmasters, getting the job done in search engine optimization and search engine marketing can seem like an uphill battle.

Five Key Elements to Improving Web Site Conversion RatesFive Key Elements to Improving Web Site Conversion Rates
A few easy fixes can make a big impact on the bottom line.

Five Ways to Know If You Need A ProFive Ways to Know If You Need A Pro
There are any numbers of basic, simple SEO mistakes...here's the Top 5 for you web-gamers.

Is Google No. 1 Forever?Is Google No. 1 Forever?
Google is synonymous with search...but for how long?

SEO.DEAD ?SEO.DEAD ?
What's eating Wayne Cowan? Well, our in-house guru doesn't care for marketing execs who demand "Instant Solutions".

The Three Cs of Search Engine OptimizationThe Three Cs of Search Engine Optimization
The building blocks of SEO include content, code and credibility

B2B Marketing on Search Engines  A Largely Untapped Marketing ToolB2B Marketing on Search Engines A Largely Untapped Marketing Tool
There are many factors in SEO that actually favor B2B companies

Could the New Google Spider be causing issues with websites?Could the New Google Spider be causing issues with websites?
Sites are getting hammered by this new spider. It has gotten so bad that some of their servers have gone down.

How to Write an Absolutely Irresistible Joint Venture ProposalHow to Write an Absolutely Irresistible Joint Venture Proposal
Turn your JV venture proposals into profit-pulling partnerships, time and time again.

Unified Theory of GoogleUnified Theory of Google
What is Google's core business? If you're thinking "search engine"...wrong.

SEO for Traffic with Content vs. Ranking with LinksSEO for Traffic with Content vs. Ranking with Links
How do you grow your search engine traffic without adding a single new link or making any changes to your existing Webpages?

Web 2.0: The Next Big Thing or the Evolution of a Technology?Web 2.0: The Next Big Thing or the Evolution of a Technology?
Is it a movement? A revolution? Perhaps a new paradigm?

Short-Visit Syndrome: Does Your Company Suffer From It?Short-Visit Syndrome: Does Your Company Suffer From It?
Short visits are usually a combination of two things--the wrong people coming and your sites inability to engage the visitor.

Consumer Website Marketing with Content: The Case of Amazon.comConsumer Website Marketing with Content: The Case of Amazon.com
Amazon's sophisticated, carefully fine-tuned eCommerce operation still appreciates one of the most time-honored methods of selling something: words

SEO Tips in a Sea of Change -  Advanced SEO 2006SEO Tips in a Sea of Change - Advanced SEO 2006
As the search environment has changed, so too have the techniques and tools used by search marketers

Getting your hands dirty - Applying SEO tacticsGetting your hands dirty - Applying SEO tactics
To stay relevant, you have to have sites you can touch and "get your hands dirty" so that you can more intimately understand what is really affecting the engines.

A Look Back at Predictions for 2005A Look Back at Predictions for 2005
Several wild predictions were made; let's see how accurate they were

SEO For The Big ThreeSEO For The Big Three
Three engines, three algorithms, three different sets of rules - and there are websites out there that have 1st. page rankings across them all - how?

New World Wide Web Emerging - Meet the New NetworkNew World Wide Web Emerging - Meet the New Network
The emergence of the Web as the primary means of delivering video information offers website marketers a new area to present client products and services.

Google's Jagger Update Completing CyclesGoogle's Jagger Update Completing Cycles
So, what exactly happened during the Jagger Update and what might it mean to your website?

Planning and Networking Key to Marketing SuccessPlanning and Networking Key to Marketing Success
Online marketing campaigns are about to become a lot more challenging and, hopefully, a lot more fun.

Professional SEO in Your Marketing Mix  Convincing Your CompanyProfessional SEO in Your Marketing Mix Convincing Your Company
Proposing professional SEO as a new marketing initiative to the people higher in the chain of command can be a frustrating process...so preparing is the key.

Corporate Blogging: Killer App or Corporate Killer?Corporate Blogging: Killer App or Corporate Killer?
An ill-conceived corporate blog strategy can generate lawsuits, angry customers and even a bad brand experience. Learn the seven key elements and avoid the pitfalls.

Google BowlingGoogle Bowling
Google Bowling. Simple. Devious. Devastating. Read all about it.

A Look at Local SearchA Look at Local Search
From a technology standpoint, there are a number of very interesting and intriguing things happening in the world of local search.

Web Statistics for Dummies (part 1: Sales)Web Statistics for Dummies (part 1: Sales)
Do you understand the numbers that your website generates? If you don't keep reading.

Search Engine Advertising ChoicesSearch Engine Advertising Choices
Paid-ads or free organic ads... if you had to choose, which is the better option?

Expert SEO: Is Ongoing Management Needed?Expert SEO: Is Ongoing Management Needed?
Campaign expansion and refinement are absolutely crucial

Searching for a Career  Eight Skills for Entry into SEMSearching for a Career Eight Skills for Entry into SEM
Do you have what it takes to delve into the wide wonderful world of SEM? Here are a few pointers

SEO & Competition Analysis  Part TwoSEO & Competition Analysis Part Two
Once you have optimized the onsite factors from part one of this series its time to launch into the external factors.

SEO & Competition Analysis  Part OneSEO & Competition Analysis Part One
Competition analysis is a step that must be taken to find out what you need to do to take a top position

The Business End of Search Engine MarketingThe Business End of Search Engine Marketing
In order for businesses to have a strong bottom line, the top line has to support search engine marketing initiatives

Website Usability Leads to ConversionsWebsite Usability Leads to Conversions
On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. That is easy enough to understand. Keep it simple and visitors will use it, according to the Webs Usability Czar, Jakob Nielsen

Website Conversion: Meet Your New Sales RepWebsite Conversion: Meet Your New Sales Rep
Whether you want it to or not, your companys website acts as a virtual sales person, available 24 hours a day, seven days a week

Email Marketing Strategies - The Subject Line MessageEmail Marketing Strategies - The Subject Line Message
If you can provide valuable information in the subject line, rather than a 'pitch' you stand a much better chance of getting someone to open an email.

Google PageRank Update AnalysisGoogle PageRank Update Analysis
For those of you not yet aware, Google is currently updating the PageRank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the Google Rankings.

Professional SEO: Hand Off to Bob or Outsource the Job?Professional SEO: Hand Off to Bob or Outsource the Job?
You can achieve professional SEO results using existing talent, but there are some critical questions that you should address before you proceed.

Summer 2005, Must be the Season of the NicheSummer 2005, Must be the Season of the Niche
The summer of 2005 is going to be an interesting one. The world of search will be fundamentally different by Labor Day.

Your Search Engine Optimization Strategy:  Make Love, Not WarYour Search Engine Optimization Strategy: Make Love, Not War
In SEO strategy, there are basically two camps those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners

Anatomy Of An Internet Search EngineAnatomy Of An Internet Search Engine
To rank a website highly and keep it ranking over time one must optimize it with one primary understanding, that a search engine is a living thing.

Click Fraud: Detection, Analytics and AdvocacyClick Fraud: Detection, Analytics and Advocacy
Click fraud threatens to disrupt the pay per click business model and even the mighty Google is running scared.

SEM Growing More ComplexSEM Growing More Complex
With growing acceptance of online communication tools, and a number of alterations to the faces of search engines themselves, the marketing arena has been upgraded from a three-ring circus venue to a Super Bowl sized stadium.

How to Advertise Effectively in PPC Search EnginesHow to Advertise Effectively in PPC Search Engines
Advertising... the bane and boon of small business. How do you keep from throwing away your profits on ineffective ads? How do you target the right people with the right message in the right medium? How do you know if the ads you run are actually working?

Does Size Matter? The Long versus Short Copy Debate Continues.Does Size Matter? The Long versus Short Copy Debate Continues.
Here are two methods described by many as new online sales techniques, which many people call the long copy versus the short copy debate. Its actually simply a mix of the ways weve all been selling stuff since print was invented.

The Myth of Rankings - Beyond Search Engine OptimizationThe Myth of Rankings - Beyond Search Engine Optimization
Achieving high rankings for targeted keyphrases, while an admirable and worthwhile goal, is really only a small piece of the entire online marketing puzzle.

The Web We Weave, Linking for Google: April 2005The Web We Weave, Linking for Google: April 2005
Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques.

Non-Reciprocal Link Building For Higher Search Engine PositioningNon-Reciprocal Link Building For Higher Search Engine Positioning
So non-reciprocal links are beneficial to your search engine positioning campaign but how do you do it? Here are a few tactics that will work.

Traffic Matters?Traffic Matters?
Be very wary of the slew of firms coming out of the woodwork promising you increased traffic to your website. When you take it down to the bare essentials, you dont want traffic to your website -- you want customers.

Are You in for a Safe Landing? - PPC Landing PagesAre You in for a Safe Landing? - PPC Landing Pages
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?

How to Get 50 High PR One Way Links Each MonthHow to Get 50 High PR One Way Links Each Month
Want high PR one way links? It involves articles, the Google toolbar and a tracking sheet.

There Should Be More to your SEO Consultant Than RankingsThere Should Be More to your SEO Consultant Than Rankings
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo! is all that counts in search engine optimization.

Choose Your SEO Company WiselyChoose Your SEO Company Wisely
Yes, buyer beware is the first thing that comes to mind, but we shouldnt forget that when these "shady" operators fail to deliver the promised rankings, it makes all SEOs look bad.

State of the Unification  Google, Yahoo!, MSN and AOL all Moving Towards ConvergenceState of the Unification Google, Yahoo!, MSN and AOL all Moving Towards Convergence
February has come in like a lion with a multitude of major announcements from several major players in the past 48-hours.

Are You Guilty of Stinkin' Linkin' Thinkin'?Are You Guilty of Stinkin' Linkin' Thinkin'?
Okay but say youre drawing a blank when it comes to related sites. Heres a short cut that can light your linking efforts on fire. Since it gives you a quick feel for appropriate types of sites to approach for links.

Videos to Enhance your Search Engine ListingsVideos to Enhance your Search Engine Listings
An interesting new tool from SiSTeR Technologies will allow advertisers to create short video clips that would appear alongside regular organic listings.

Search is Growing Up and Ready for BroadbandSearch is Growing Up and Ready for Broadband
Today, nearly every digital product can be searched in one way or another. Among the greatest developments of the year was the expansion of search engine databases to include a variety of file formats previously inaccessible to search engine spiders.

2004 - A Year of Search in Review2004 - A Year of Search in Review
The past year will be remembered as the most interesting year in the history of search, that is until this time next year. 2004 witnessed the end of the search engine cold-war and the beginning of what is likely to be an intense rivalry between Google and MSN. It also showed a clear demarcation between who's hot and who's not

Yahoo's Spider SlurpYahoo's Spider Slurp
As the world's second most popular search tool, Yahoo! moves a tremendous amount of traffic and is a very credible alternative to Google. Here's how to write for Slurp

Good Google - Writing for the most powerful robot in the worldGood Google - Writing for the most powerful robot in the world
GoogleBot is probably the most well-known spider working the web today. It is also likely among the most analyzed applications ever written.

Florida Update One Year Later - The Year Google  Grew UpFlorida Update One Year Later - The Year Google Grew Up
The Florida Update effected more than site rankings in the SEO industry. New businesses sprang up finding, buying and selling links as SEOs and site owners became obsessed with PageRank values and link-building

Google Proof Your Site with LinksGoogle Proof Your Site with Links
Links really do work. Coupled with optimized content, you can make your site draw in the steady stream of traffic you crave. Learn how to Google proof now.

Three Deadly Search Engine Marketing SinsThree Deadly Search Engine Marketing Sins
Still making some rookie mistakes in the big league? Get back on track.

CMA Hits Home Run At Annual ConferenceCMA Hits Home Run At Annual Conference
A powerful lineup of insightful keynote speakers and prominent industry leaders tackled the most pressing issues facing the marketing professional today

Going Local!Going Local!
Today, about 25 percent of all search activity is users looking for a specific business or service in their local area. Welcome to local search.

How Yahoo's Recent Facelift Can Mean More Traffic To Your SiteHow Yahoo's Recent Facelift Can Mean More Traffic To Your Site
If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call.

Optimize Your Flash Site For Top RankingsOptimize Your Flash Site For Top Rankings
Some tips for the Web development team.

The Holistic Approach to Search Engine MarketingThe Holistic Approach to Search Engine Marketing
Even in SEM, the whole is greater than the sum of its parts

The Ultimate PR Edge: Getting Reporters To Open Your E-MailsThe Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your business. Do it right.

Do Dashes or Underscores Goose Google Rankings More?Do Dashes or Underscores Goose Google Rankings More?
The debate rages. Some swear dashes in domain names send rankings soaring, others love underscores. And many think there is no difference.

How Does Google Respond to Paid Text Ads?How Does Google Respond to Paid Text Ads?
Paid text links are a trend that no Web site owner can ignore

The Road to Better Search ResultsThe Road to Better Search Results
Your site has to constantly be changing and growing either in content or in links for search engine success

Does Action Speak Louder than Keywords?Does Action Speak Louder than Keywords?
Search engine marketing activity should be integrated and targeted from tip to toe

PPC Review: GenieKnowsPPC Review: GenieKnows
GenieKnows is able to provide targeted search results at an astonishingly low cost per click

Software Review: My Affiliate Program Software (MyAP)Software Review: My Affiliate Program Software (MyAP)
Loaded with tools to help you track and manage your affiliates in the simplest way, MyAP puts you in the drivers seat.

Search Engine Strategies Hits Toronto, Eh...Search Engine Strategies Hits Toronto, Eh...
There was plenty of opportunity to learn the search engine marketing game in Toronto on May 11th and 12th

Natural Search - The Great EqualizerNatural Search - The Great Equalizer
Welcome to the world of natural search - a world where mom-and-pop shops compete with million dollar companies

Getting Hits - Big League StyleGetting Hits - Big League Style
Ineedhits.com has been "keeping websites alive" since 1996. We speak to hit-man Warren Duff, Sr. Business Development Manager

Time For Some Social SearchingTime For Some Social Searching
Eurekster discusses combining social networking and search engine technology

Yo! Analyze This!Yo! Analyze This!
If you build it, they will come. Sure, but why? Web Analytics may have the answer...

Big Search News in the Big AppleBig Search News in the Big Apple
Here's a few highlights from the SES 2004 held in New York City on March 1-4

WordTracker ReviewWordTracker Review
Are your keywords on track? Make sure with WordTracker.

Your Search For Internet Marketing Answers is Over...Your Search For Internet Marketing Answers is Over...
Here are the responses from Catherine Seda's Q and A session!

Andy Beal Squares Off With The ScobleizerAndy Beal Squares Off With The Scobleizer
Get a glimpse of the future of SEO technology as the experts see it

WebPositionGold ReviewWebPositionGold Review
In your quest to achieve high rankings, consider the tools at hand to simplify your task. WebPositionGold is a worthy candidate.

The Future of Search Engine TechnologyThe Future of Search Engine Technology
What's in the pipe for the search engine space in 2004? Andy Beal shares his insights.

10 Things You Can Do To Boost Sales Now10 Things You Can Do To Boost Sales Now
While long-term planning is vital to a company's success, sometimes a business needs a boost in sales sooner rather than later.

Getting Back to BasicsGetting Back to Basics
Whether you are exploring SEO for the first time or need a thorough refresher, 'Beal's Basics' is the ticket.

The Best Ways to Market your First Web SiteThe Best Ways to Market your First Web Site
How can you ensure your new site rises above the competition to be discovered by potential customers?

Effective Keyword Selection & SEO TipsEffective Keyword Selection & SEO Tips
Choosing the Right Words Means Reaching Out To a Very Targeted Audience.

We Just ClickedWe Just Clicked
Cost-per-click advertising hits the bulls-eye when targeting potential clients.

Shopping for a PR AgencyShopping for a PR Agency
Some feel that public and media relations are an unnecessary expense. That's debatable.

Strategy and ConsultationStrategy and Consultation
Nothing feels better than when a plan comes together. Putting that plan together can be a painstaking affair however. Here's some guidance.

Where Are Small And Medium-Sized E-businesses Going With CRMWhere Are Small And Medium-Sized E-businesses Going With CRM
Oh, the heartbreak of the abandoned shopping cart. What's up with that customer? CRM might hold the answer.

TechnologyTechnology
The Banner Ad - it's a love/hate relationship. Design a good one and turn that passive viewer into an active user.

Say it with Mouse PadsSay it with Mouse Pads
Looking for just the right gift item to win that special customer over? Image is everything, well, sort of.

For Banner Ad Designers, It's Back to BasicsFor Banner Ad Designers, It's Back to Basics
It's all about the click through rates, right? Then, make sure that your banner design and placement are working for you.

Web Marketing Promotional Tools and TechniquesWeb Marketing Promotional Tools and Techniques
Are customers giving you the cold shoulder? Time to jump start the Website with promotion, promotion, promotion...

Affiliate Marketing ABCsAffiliate Marketing ABCs
Through affiliate programs, the online marketplace has also introduced a new idea: performance-based advertising.

How Do I Affiliate With Thee? Let Me Count the Ways.How Do I Affiliate With Thee? Let Me Count the Ways.
Affiliate programs are one of the most effective ways of advertising online.

What is Affiliate Program Marketing?What is Affiliate Program Marketing?
Imagine telling an advertising agency that you will pay them only when you get leads from an ad. Or, perhaps you suggest paying them based on the sales that you make because of exposure of an ad. Besides having difficulty...

Know Thy RegionKnow Thy Region
Before picking your company's URL, you'll need to consider your market: are you aiming for a regional client base or an international one? Especially given the fierce competition for the .com, .org and .net TLDs, registering a regional domain name...

Choosing a Market Research FirmChoosing a Market Research Firm
Once you've made the decision to outsource, it's important to pick the right company. Cultivating a relationship with a capable market research company can give you the edge over the competition ... but operating on bad market research is even riskier than operating on none.

Opportunities in Online International MarketingOpportunities in Online International Marketing
International marketing is no longer an option, but a strategic imperative. Businesses that focus primarily on their domestic markets will be left behind as their competition gains “first mover advantage” in the international marketplace. When we consider that the Unites...

Building A Good Web Development TeamBuilding A Good Web Development Team
By Bryan Walbridge

Flash is no Flash in the PanFlash is no Flash in the Pan
by Mark Umland Is there a place for Flash in the highly competitive, ever-changing world of e-business?

Great Graphics Make A Great Site? Not Necessarily.Great Graphics Make A Great Site? Not Necessarily.
There's nothing more frustrating than linking to a site - and then having to wait for two minutes while the graphics download and appear.

Web Site Design and ImplementationWeb Site Design and Implementation
You have spent months developing your company’s web site. It started first with pulling a team together, developing your project plan, and determining your online strategy and goals. Next – it was developing your site interface, creating your site and page design, and implementing the technology and tools to use on your site. Finally, there was the testing and the finishing touches on your content.

Don't Go UnlistedDon't Go Unlisted
Applying to have your company's site listed in a directory is an entirely different matter than designing it to be picked up by search engines.

Let Search Engines Promote Your CompanyLet Search Engines Promote Your Company
Search engines are the Yellow Pages of cyberspace - and having your company at the head of a list of search findings is one of the best ways to draw in potential customers.

Search Engine Placement and OptimizationSearch Engine Placement and Optimization
Right now, someone in the world is launching their new web site and hoping to be found. The site will join millions of others online, competing for recognition from an audience that has more decision-making power than ever before. In...

How to Get Your Letters ReadHow to Get Your Letters Read
Email marketing is one of the best ways to get the word out about your product to potential customers. It's cheap, efficient, and versatile. But from the recipients' perspective, it can also be annoying, impersonal and invasive. For this reason,...

E-Mail Marketing Fits the BillE-Mail Marketing Fits the Bill
E-mail is proving itself to be one of more cost-effective marketing tools available. Still not convinced? Recent research findings may change your mind.

Newsletters Can Get Your Foot in the DoorNewsletters Can Get Your Foot in the Door
In the B2B marketplace, marketing yourself can be difficult, since your intended audience may be more than a little inured to advertising. However, it is not impossible, especially if you can blur the line between promotion and information. One of...

Email MarketingEmail Marketing
What is one of the first tasks you undertake when you arrive at the office? Chances are you read your email. Email use is rising fast. According to Forrester Research, over 35 percent of Internet user time is spent with...

Is PPC the Quick Fix?Is PPC the Quick Fix?
Make sure you put your money where your site is


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