National Instruments Uses Unica to Improve Online Marketing Insights

Unica’s NetInsight helps a technology leader improve customer experience

Feb. 9, 2009 - WALTHAM, Mass.—(BUSINESS WIRE)—Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that National Instruments, one of the world’s foremost developers of automated test equipment and virtual instrumentation software, has implemented Affinium® NetInsight™ On Demand as its web analytics software solution. With the detailed insight NetInsight provides, National Instruments will be able to better understand and engage prospects and customers.

National Instruments, whose products are used by more than 25,000 companies worldwide, wanted a solution capable of drilling down deep into data to gain more insight into customer patterns. With NetInsight, National Instruments now has significantly greater visibility into engagement; and by fully understanding this behavior, the company can improve its overall customer experience.

“We needed a web analytics solution that was not only flexible and easy to use, but also capable of providing multi-dimensional views and analysis of very large and complex relational data sets,” said Christer Ljungdahl, director of web and direct marketing, National Instruments. “Out of the many web analytics solutions we considered, we felt that Unica’s NetInsight was the strongest, not just for our complex web site environment, but for providing self-service insights to hundreds of marketers within our global organization.”

“More companies are realizing major competitive advantages through both rear-view mirror reporting and forward-looking, statistical analysis,” said Akin Arikan, director of Internet solutions marketing, Unica Corporation. “And innovative organizations like National Instruments have a sophisticated vision for web analytics that ranges from standard and ad-hoc reporting all the way to predictive analysis and optimization.”

Unica NetInsight is available both On Demand and On Premise, based on customer preference. Migrating from one option to the other, customers can take along all accumulated data, reports and metrics.

Join National Instruments, Unica and Forrester for a February 24 webcast, titled “Web Analytics and the Migration Necessitation.”

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica’s Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.