Air2web Presents Strategic Tools on Mobile Marketing

ATLANTA, Georgia - Oct 22, 2008-Air2Web, the preferred mobile marketing company connecting consumers with brands via their mobile devices, today announced that Bill Jones, Chief Operating Officer for Air2Web will present strategic mobile marketing tools for reaching customers during the eMarketing Associations Executive Conference in Atlanta (eM8-Atlanta) at the DoubleTree Hotel located in the Buckhead area in Atlanta.

eM8-Atlanta is a forum for the latest trends, best practices, processes and ideas that are transforming the future of marketing. Bill Jones’ panel is titled Mobile Marketing - Acquire, Grow & Service Customers. This session will discuss how marketers can utilize mobile devices and mobile marketing campaigns as a strategic tool for reaching customers, expanding brand awareness and maximizing the effectiveness of the mobile device as a marketing channel.

Air2Web has been a major player in the mobile marketing landscape for ten years and has worked with leading brands including The Weather Channel, UPS and Starbucks. Jones has been with Air2Web for more than a year and in the mobile industry for more than 20 years. Along with his knowledge of mobile, Jones brings thought-leadership and a vast amount of knowledge from the marketing industry.

This industry conference will give marketers practical ideas and tools for significantly improving their marketing programs. In addition to Jones’ session on mobile marketing, there will be a number of focused sessions ranging from brand worth and internet marketing to web 2.0 and email marketing. The discussions held during this conference will contain new content and cutting-edge actionable ideas and processes for marketers to share with their entire team.

About Air2Web, Inc.
Launched in 1999, Air2Web helps marketers harness the power of mobile to engage with their consumers. Over the past 10 years, Air2Web has launched thousands of mobile marketing campaigns. Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Air2Web is the trusted mobile resource for some of the largest, most influential brands in the world, including AT&T, Procter & Gamble, WalMart, Starbucks, UPS and many more. For more information on Air2Web, visit www.air2web.com.

About eMarketing Association
The eMarketing Association (eMA) is the world’s largest international association of emarketing professionals. Members include governments, companies, professionals, and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues.