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Are You Guilty of Stinkin' Linkin' Thinkin'?
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Further ReadingDo you know what kind of sites are suitable link partners for your site? If you do give yourself a gold star since many seem not to. At least based on the questions I get. You see most think small. Too small. And limit the potential universe of perfectly good linking partners. In fact many seem to think relevant means “sites exactly like mine”. So if they had a site about “juggling midget circus clowns” the small thinkers would say they could only trade links with other juggling midget circus clown sites. Hogwash. I call this “stinkin’ linkin’ thinkin’” and frankly it drives me crazy! Because there are any number of related sites that have little to do with juggling midget circus clowns but are still perfectly good link partners. Because their visitors are just like the ones the owner of the clown site covets. Remember too you typically get three things out of any link trade PR Almost any link trade should give you PR and Link Rep. While trading links with relevant sites will get you traffic. Some more than others naturally. But Here’s the Big Idea: When you In the case of juggling midget circus clowns that would include… • personal clown sites Broadening the scope a tad… • circus companies A bit further afield would be… • juggling sites plus if any such sites exist… • lion tamers But I’d even go as far as… • kids entertainment All of which says the juggling midget circus clown site owner has a whole world of potential link partners that would be able to deliver up appropriate traffic. And even if one didn’t flood her site with traffic getting two out of three (PR and Link Reputation) still ain’t bad. Okay but say you’re drawing a blank when it comes to related sites. Here’s a short cut that can light your linking efforts on fire. Since it gives you a quick feel for appropriate types of sites to approach for links. Type “YOUR KEYWORD resources” (with the quotes) into the Google search box and hit enter. Obviously replacing YOUR KEYWORD with your focus or theme keyword phrase. This search will return all sorts of links pages and directories. Clicking on the listings returned will quickly reveal related types of sites others are using as link partners. For instance entering “clown resources” returned among others this site www.clownresourcedirectory.com/. By itself this one alone would give the owner of the juggling midget circus clowns all the relevant site ideas she’d ever need. Plus it can turn up some decent linking partners too! So banish stinkin’ linkin’ thinkin’ from your mind right now. Don’t handcuff your linking efforts by thinking small. Instead think big. Expand your linking universe like this and soon you’ll expand the number of links you’ve got to ride to higher Google rankings. Resource Box: © Copyright 1999-2002 MarketingFind. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without written permission. Please click here for legal restrictions and terms of use [http://www.marketingfind.com/pages/legal/terms_of_use.html] applicable to this site. Use of this site signifies your agreement to the terms of use. If you would like to reprint content from MarketingFind, click here [content@marketingfind.com] for pricing information. Privacy Policy. [http://www.marketingfind.com/pages/legal/privacy_policy.html] | |||||||||||||||
