Aviva Investors Appoints Barracuda Digital for SEO Project & Search Marketing

LONDON, UNITED KINGDOM, Jul 09, 2012 (MARKETWIRE via COMTEX) — Following a competitive pitch, digital marketing agency Barracuda Digital ( www.barracuda-digital.co.uk ), who specialise in SEO, Paid Search, Social Media and Content Marketing, have been appointed by Aviva Investors, the global asset management business and the B2B arm of Aviva PLC, to fully manage the development and implementation of a search engine optimisation for their website www.avivainvestors.co.uk .

The appointment of Barracuda Digital will see them develop and manage a Natural Search Strategy, which will encompass a content strategy and Social Media strategy, to drive relevant traffic and increase engagement for the www.avivainvestors.co.uk website.

David Reilly, Managing Director of Barracuda Digital, on hearing the news said:

“We are delighted to be appointed by Aviva Investors to develop an SEO strategy for the UK website that will enable Aviva Investors digital team to engage more UK institutional and retail investors and will act as a conversational hub for this target market.”

An accomplished search consultancy, Barracuda Digital already provides digital, search engine marketing and Social Media solutions for a range of business sectors including financial services sector, B2B and consumer. Their profile of blue-chip clients which includes Lloyds of London, EnergyHelpline.com, Repair & Protect, The Caravan Club, Richersounds, and Radley London grows ever stronger with the addition of Aviva Investors.

About Barracuda Digital

Barracuda Digital specialises in Organic-Search Strategy Consultation, In-house SEO training, Pay Per Click Management, Display Advertising and Social Media Marketing. With over 10 years in the digital marketing industry, Barracuda Digital goes from strength to strength, and has successfully delivered a broad range of search marketing solutions for a number of blue-chip clients within a variety of industries.

Barracuda also prides itself on educating online marketing professionals on Best Practice Search Engine Optimisation through the delivery of its regular round table events.

About Aviva Investors

Aviva Investors
Aviva Investors is the global asset management business of Aviva plc. The business delivers investment management solutions, services and client-driven performance to clients worldwide. Aviva Investors operates in 17 countries in Asia Pacific, Europe, North America and the United Kingdom with assets under management of almost GBP 263 billion at 31 December 2011.

(i) Based on Aviva plc Annual Report and Accounts 2011.