EMC to Host Online Seminar on Marketing Content Management for Consumer Products

HOPKINTON, Mass., July 19 /PRNewswire/ — EMC Corporation (NYSE: EMC - News), the world leader in information storage and management, announced today that it will host an online seminar on deploying the EMC Documentum Enterprise Content Management platform to help manage all types of marketing content for use across multiple initiatives. This one-hour seminar will take place on Thursday, July 22, 2004, at 10:00 a.m. PT/1:00 p.m. ET.

The EMC Documentum Marketing Content Management (MCM) solution helps consumer packaged goods companies and other industry organizations retain control of their brands and reduce time-to-market for new products and services through greater speed, coordination and consistency in the creation, search, approval and distribution of marketing content and brand resources. This seminar will discuss how implementing a MCM solution from EMC enables organizations to:

— Reuse and repurpose expensive digital assets, instead of recreating
them for different jobs and deliver those assets across multiple
formats and channels including print, web and XML.
— Allow teams to collaborate in a virtual workspace where they can
quickly share comments, access the latest versions, approve and revise
content and publish the results.
— Build a better and stronger brand through a consistent presentation
that leverages common assets across all products, media and marketing
channels.
— Gain control over brand presentation in global markets through a
secure, centralized repository that insures employees and partners have
the most up-to-date content.

EVENT LOGISTICS:
Date: Thursday, July 22, 2004
Time: 10:00 a.m. PT/1:00 p.m. ET
Register: To register for this event, visit:
http://www.documentum.com/events/2004/Q2/07_22_04_eSeminar_MCM_CPG.htm

About EMC

EMC Corporation is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC’s products and services can be found at www.EMC.com.