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Inbound Marketing: What is it & how is your website related?
As a small business owner running a business can at times seem like an overwhelming task, especially when it comes to developing an effective lead generation strategy. And with the negative outlook consumers have on direct mail, telemarketing and other types of invasive outbound marketing techniques, your message is more than likely to go unnoticed.
This is where Inbound marketing enters the picture and serves as an efficient, low cost way to drive highly qualified leads to your doorstep.
Let’s talk about how your website and the different components that make up your website provide you with a systematic lead generation machine.
Four key components work to generate leads for your business:
1. Search Engines - A properly optimized website gets found by your prospects when searching for related products or services provided by you.
2. Blog - Allows you to publish fresh content on a regular basis which serves to drive more traffic to your website.
3. Social Networking - As you post new information to your blog this information can be distributed automatically into social networking sites such as Facebook, Linkedin and Twitter thereby increasing your exposure.
4. Newsletter - As prospects visit your website you encourage them to give up their contact information which feeds into your auto-responder system so you can maintain top of mind presence in a low cost, efficient way using email marketing. In essence email marketing allows you to put your marketing on auto-pilot.
If your current website isn’t generating the leads you want, I encourage you to review your website and determine if you could benefit from any of the four key lead generation components listed above.
Check out more Small Business Internet Marketing articles from Jango Studios here http://www.jangostudios.com