Internet Will Lead Integration Efforts in Next Wave of the Evolution of Marketing Says New Marketing Guru Joseph Jaffe

Internet Will Lead Integration Efforts in Next Wave of the Evolution of Marketing Says New Marketing Guru Joseph Jaffe; Jaffe to Release Excerpts from New Book at Digital Marketing Conference & Expo
    
Digital Marketing Conference and Expo

NEW YORK—(BUSINESS WIRE)—April 14, 2005—Joseph Jaffe, one of the most prolific thought leaders in new marketing, will give audience members at next week’s Digital Marketing Conference on April 19 - 20, 2005 at the Metropolitan Pavilion in New York City, a sneak peek at his upcoming book - “Life After the 30-Second Spot.”

In addition, attendees at the conference will be privy to a talk on how the Internet will lead marketing and advertising integration to the next stage of growth. Mr. Jaffe will discuss the role of online marketing and how it fits into the integrated mix in today’s marketplace.

“Without the Internet - integrated marketing communications does not exist,” said Mr. Jaffe. “We need to expand our thinking beyond ‘vertical’ integration to one which embraces both ‘horizontal’ and ‘holistic’ integration. The Digital Marketing Conference and Expo is the perfect platform to explore the idea that the Internet is no longer just a direct response mechanism - rather it is the chameleon of modern day marketing and the ultimate integrator.”

At the end of Mr. Jaffe’s session, he will be ‘raffling’ off a brainstorming session. Interested attendees will be given a chance to win a ‘big ideas’ session with Mr. Jaffe, where he will spend lunchtime with the winner’s marketing team to discuss…well whatever it is they wish!

About Joseph Jaffe

One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Founder of Jaffe, L.L.C. (www.getthejuice.com) - a “New Marketing” consulting practice. His clients include the likes of MSN, Google, Reuters, CNET Networks, ESPN and the AAAAs.

Prior to consulting, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA, where he worked on clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite. Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the business. In 2005, Joseph completed a landmark AAAAs White Paper on the birth and growth of the Media Services Agency/Independent. To date, he has authored over 300 thought leadership articles. His popular weekly column “Jaffe Juice” was recently relaunched as a new marketing blog. You can join the conversation at www.jaffejuice.com. His first book, “Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising” (Wiley/Adweek), will be released May 27th, 2005. Find out more at www.lifeafter30.com.

Mr. Jaffe is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. He has also lectured part-time at NYU’s Stern School of Business, Cornell’s Johnson School of Business and Syracuse University. Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.

About Digital Marketing Conference and Expo

The Digital Marketing Conference and Expo is part of VNU Expositions, which produces over 50 business-to-business trade shows and educational conferences in conjunction with VNU Business Media publications and key industry associations. VNU Expositions, Inc. is a VNU Business Media, Inc. company. VNU Business Media publishes trade magazines through VNU Business Publications, USA and is a leader in business-to-business electronic media through VNU eMedia & Information Marketing, which focuses on Internet strategies and development and e-business.