Midwestern Marketers to Gather for SEM & SEO Tips at SES Chicago

CHICAGO, Nov 17, 2008 (BUSINESS WIRE) — Even in difficult economic times, search engine optimization and search engine marketing tactics can yield impressive ROI. That is one reason why this year’s Search Engine Strategies Chicago conference will draw marketers eager to learn the latest techniques for generating strong results for their companies’ bottom lines.

SES Chicago brings together luminaries from different facets of the search industry to share practical advice and real-world successes. Running December 8-11, 2008, at the Chicago Hilton, SES Chicago features stimulating educational sessions and in-depth panel discussions.

Two Orion Panels are scheduled to tackle topical issues:
The State of Integration, 1:45-2:45pm, Monday, December 8
Search does not exist in a vacuum. In fact, research shows that offline channels drive users to search to the tune of 67%. Obviously search marketers have a huge opportunity to leverage offline channels to drive search. But are search marketers finally catching on? Are they actually coordinating or integrating their search efforts with their other channels, and if so, which ones? For that matter, what integration techniques are they using? And more importantly, if they aren’t integrating, why not?

This panel will discuss new research that gets to the bottom of whether search marketers are actually “walking the talk,” or whether integration is nothing more than sage advice. This session will cover the extent to which search efforts are integrated with a variety of offline marketing channels, the big disconnect between search marketer strategy and search user behavior, the specific search marketing and integration techniques in use today, and obstacles to the integration process.

Speakers:
Robert Murray, President, iProspect
Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution
Media, an Omnicom Media Group Company
Josh Todd, Director of Acquisition Marketing, Constant Contact
Gregg Stewart, Senior Vice President, Interactive, TMP Directional
Marketing

Battle of the Browsers: Personalization or Privacy, 1-2pm, Tuesday, December 9
People may be passionate about their favorite political candidate, but if you really want to get sparks flying, ask what Web browser they use. Not since the early days of the Netscape vs. Microsoft Internet Explorer browser battle has the development behind Internet browsers stirred so much debate.
Join us for a spirited discussion as we evaluate the merits of Google’s new OS browser, Google Chrome, along with Firefox 3.1, WebKit, Opera 9.6, and even IE 8. With so many choices just a software download away, questions swirl and our panel of experts have the answers. Ensuring privacy protection related to monitoring and collection of user data and the personalization process are all part of the conversation.

Moderator: Kevin Ryan, SES Advisory Board Chair & CEO, Motivity Marketing
Speakers: Chris Sherman, Executive Editor, Search Engine Land
Mike Grehan, Global KDM Officer, Acronym Media
Gary Stein, Director of Strategy, Ammo Marketing

“Each year, marketers tell us they return because they realize significant returns on the education they receive at SES,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “We’re very proud of our 98% satisfaction rate and the compliments we receive from attendees who tell us how much they value these sessions. This year we’re particularly proud of the compelling Orion panels on timely issues.”

Savings before November 21: Platinum Four-Day Passport for the conference is $1,795; one-day package, $745. For additional information and to register, visit http://searchenginestrategies.com/chicago. For additional information on SES Chicago, visit http://www.searchenginestrategies.com/chicago/.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, LegalWeek, Post, Real Estate Forum, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

SOURCE: Search Engine Strategies