Professionalcash.com Announces New Internet Marketing Technique

Geo-targeting allows advertisers to target web users in specific geographical areas

(PRWEB) November 13, 2008 - Professionalcash.com has added another tool for Internet marketers to their successful product line. Geo-targeting is an Internet marketing technique that allows advertisers to target web users in a specific geographic location.

“The primary objective for affiliate markets is to drive traffic to certain sites where visitors will hopefully make purchases that can be credited to their company,” said Levon Gasparian, owner of Procash.com. “Affiliates for a national or international enterprise use marketing techniques that can include broad campaigns and nonspecific advertisements. Our products help marketers produce sales for a smaller, local business.”

The program works through an IP address—The Internet Assigned Numbers Authority (IANA) assigns an IP, or Internet protocol, address to all electronic devices capable of communicating over the Internet. This includes any network device or router, computer, server, fax, printer, or telephone that is enabled to communicate on a global or localized network.

“IP addresses are allocated in large sections to regional registries, which then disperse the addresses among local Internet service providers,” Gasparian said. “Whenever an electronic device logs onto the Web, its IP address is recognized and tracked to a specific geographical location.”

Assisted by IP-tracking software, geo-targeting search engines are able to identify the geographical location of a web user, and then use that information to display advertisements that would be relevant to an individual living in that location. For example, an individual enters “Italian food” into a search engine from his home computer in Chicago, Illinois. The IP address of the computer is recognized as a Chicago address. Based on this determination, the search engine displays advertisements for Italian food and restaurants in the Chicago region.

The benefit of geo-targeting is that smaller businesses attract customers on the Internet.

“Traditional PPC marketing is a solid investment for web-based businesses and national enterprises, but local affiliates lose money if they risk part of their budget on broad market advertising,” Gasparian said. “Though intended to contact as many potential customers as possible, blanket marketing often misses the consumers who are most likely to make a purchase. Geo-targeting eliminates this risk by concentrating advertising dollars in the areas where they can be most effective.”

About Professional Cash:

Levon Gasparian is a successful ClickBank publisher whose company Professionalcash.com has built on the concept of geo-targeting to create geo-specific landing pages. For more information please visit http://www.professionalcash.com.