Qualcomm Selects Unica to Improve Online Marketing Insight

WALTHAM, Mass., Aug 18, 2008 (BUSINESS WIRE) — Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Qualcomm, a leading developer and innovator of advanced wireless technologies and data solutions, is implementing Affinium(R) NetInsight(TM) as its web analytics solution. NetInsight empowers Qualcomm to better engage prospects and customers through their various web properties.

As a company offering a wide variety of innovative digital wireless communications and services, Qualcomm sought out an enterprise-class web analytics solution that could improve the customer and prospect insight it was getting for its business-to-business marketing group. With Unica and NetInsight, Qualcomm is integrating its new web analytics solution that combines analysis with extensive training, support and implementation assistance.

“We found that Qualcomm needed a web analytics solution that was capable of supporting both IT and marketing, and which had the scalability to handle data across our many web sites and large, dispersed customer base,” said Matthew Clark, director of information technology for Qualcomm. “Unica’s NetInsight stood out for us because of its flexibility and ease of use. The online marketing analysis that NetInsight provides will be a powerful tool for us.”

“Global industry leaders collectively serve millions of prospects and customers through their web sites, and they’re utilizing web analytics to better understand user behavior,” said Andrew Hally, VP, Product Marketing and Strategy, Unica On Demand. “With Unica’s award-winning NetInsight solution, companies like Qualcomm gain immediate access to both high-value and self-service analytics; this solution is not only powerful, but easy enough to use for everyone across the enterprise.”

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica’s Affinium(R) software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica’s EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica’s Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with offices around the globe. For more information, visit www.unica.com.