ROI Tracking to Boost Internet Marketing Campaigns

London England — (SBWIRE) — 01/20/2012 — Due to current e-commerce boom in Eastern Europe, newly-established Internet marketing companies encourage online market evolution and introduce modern techniques of tracking the effectiveness of online campaigns. Now the East-European Internet market is boosted with Google Analytics and online ROI tracking tools to monitor traffic and conversion rates. This trend is vectored by IMCREDO, Ltd., a major web analytics agency in Eastern Europe to date.

Recent researches conducted by the IMCREDO web analytics specialists show dramatically low awareness of IM agencies’ clients about tracking their return on investments into online marketing. Although the vast majority of clients are usually aware of common promotional methods like SEO, SMO and PPC, they know very little about web analytics techniques, thus allowing SEO companies’ manipulations and negligent services.

According to the researches, only 17% of SEO agencies’ clients in the East-European region precisely know what they pay for and therefore carefully plan their online marketing budgets. Now with the introduction of web analytics services by IMCREDO Ltd. this situation is to change for good.

IMCREDO Ltd. is currently involved in positioning web analytics as an effective online marketing service. The company regularly participates in international conferences and shares its professional expertise by means of profound informational network. At the moment the web analytics services of IMCREDO Ltd. include not only tracking ROI, i.e. positive traffic conversion rates, but also creating viable traffic sources profitability breakdowns and consulting.

About Web Analytics Technologies
Currently Google Analytics is one of the leading web analytics tools for tracking traffic and conversion rates. Google Analytics allows monitoring traffic sources and robust web statistics analysis toolkit for careful planning of further online marketing campaigns. As a powerful and skillful tool Google Analytics grants individual certifications to web analytics experts. Now IMCREDO Ltd. holds in-house courses and webinars for employees, enhancing overall effectiveness of online marketing in the East-European region.