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Say it with Mouse Pads
One way for companies to show their customers and potential clients that they care is to engage in the gratuitous giving of promotional products. The key to doing this successfully, however, is choosing a product that closely ties into the company’s image, product or message.
For the uninitiated, promotional products can be defined as items imprinted with a company’s name, logo or message and used in marketing and communications programs. And if the message is to get through to the populace, businesses have to embrace the notion that plenty of thought must go into the decision-making process.
"It’s extremely important to select the right promotional products when promoting the company image because the initial reaction the customer receives will ultimately determine whether or not they remember the brand at all," said Rick Pellegrino, president of Twism Promotions. "The most popular choice in the selection of corporate promotional products would be custom embroidered apparel. Embroidery represents a traditional art form that when done correctly becomes very hard to compete with when comparing the wide range of promotional products available on the market today. It’s a great way for a company to expand brand awareness, especially with the added touch of the .com address to the logo."
Bag-It provides a wide range of products that companies can utilize in their promotion campaigns. Its online catalog of promotional products features over 70,000 items, and its search engine lets users find products by price, category or description.
"It’s generally pretty critical for companies to select the right promotional product," said Jim Hayes, vice president at Bag-It. "Promotional products are the best targeted marketing tools that there are. There are a wide variety of products available. It all depends on what companies are trying to do."
He also says that many of the customers that consult his company already have an idea of the sort of promotional product they are looking for, whereas others ask for advice as to what would work best for their unique situation.