TaxMasters Announces Initiative to Optimize Internet Marketing Campaigns Nationwide

HOUSTON, Jan 19, 2012 (GlobeNewswire via COMTEX) — TaxMasters, Inc., a nationwide provider of tax services including a full suite of compliance and repayment services, announced today that the company has launched an initiative to optimize the internet marketing campaigns of its tax services nationwide.

Currently, TaxMasters has clients located across the US and the company’s internet marketing strategy consists of pay-per-click advertising that is geographically targeted. The company is launching a full initiative to optimize its internet advertising budget by examining in which cities and states it is receiving the maximum revenue dollars per customer and performing other similar analysis. Once these are determined, TaxMasters will shift ad-dollars accordingly in order to more heavily target geographic areas where demand is highest and revenue will be maximized.

“Launching this initiative is a very important part of maximizing the efficiency of our marketing efforts for 2012. Because we provide services across the nation and internet advertising makes up a significant piece of our overall marketing budget, it is critical that we geographically optimize our ad campaigns to increase revenue as much as possible. We are currently performing detailed analysis of where we are achieving the best results from our internet advertising efforts and will immediately shift our ad spend to promote the fastest growth possible,” commented TaxMasters’ CEO, Patrick Cox.

About TaxMasters, Inc.

TaxMasters, Inc. is the first publicly traded tax representation firm in the United States. Started by Patrick R. Cox in 2001, TaxMasters offers a full suite of compliance and repayment services to taxpayers across the country facing seemingly insurmountable tax problems and substantial federal tax debt. Tax services from TaxMasters include IRS consultations, tax return preparation, settlement analysis, and assistance with IRS automated collections, Revenue Officer involvement and collection due process.

For more information about TaxMasters, Inc. and its commitment to help taxpayers in the United States solve tax problems, please visit www.txmstr.com .