UnitingTheWeb Partners with Searchfeed.com to Raise Awareness About Missing Children

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When the daughter of Matt Rossi’s fiancée went missing a few years ago, the software designer from California felt helpless and disappointed that he could not use his knowledge of the online world to help with the search. Luckily for Matt and his fiancée, the child was found safe a few hours later, but the experience struck a chord deep within Matt. Soon after, Matt developed a solution to help parents going through a similar experience—WebUnite.

With WebUnite, Matt found a way to help missing children and their families by allowing others to join the search. The program, a free downloadable toolbar available at UnitingTheWeb.com (www.UnitingTheWeb.com), enables users to help find missing children while they search the web. When using the UnitingTheWeb, Inc downloadable toolbar, a user performs a search and receives relevant results from the Searchfeed.com Network. Pictures of missing children derived from the National Center for Missing & Exploited Children (NCMEC) national database are rotated above the search results and refresh with each user query. If the searcher recognizes the child, they may click on the thumbnail photo, which is linked to the child’s poster page at the NCMEC site. Rossi is hoping his innovation will assist the NCMEC and the families they serve by providing access to photos of missing children 24 hours a day throughout the World Wide Web.

Supporting the Cause through Searchfeed.com
Although Matt knew that the product he created had potential, he also knew that he needed to monetize this application, or he would not be able to deliver on his mission. Matt turned to Searchfeed.com.
A leader in Pay Per Click search advertising, Searchfeed.com offers small-to-medium sized Web publishers a better way to monetize Internet traffic, through fully customized integrations. By establishing relationships with thousands of leading websites and portals, Searchfeed.com advertising network facilitates over a billion queries each month.

UnitingTheWeb was looking to generate revenue to sustain its operation and provide users with an additional use for the toolbar, namely a way to access relevant search results. Through Searchfeed.com, UnitingTheWeb, Inc. earns revenue each time a user clicks on relevant Pay Per Click results that are displayed on the toolbar.

“The Searchfeed.com Team worked with me to create an ideal implementation of Pay Per Click Ads that fit my unique business needs.” Said Matt Rossi, founder of UnitingTheWeb, Inc. “I’m a small web publisher, but they treated me like one of the big guys.”

Meaningful Search Results

The goal of UnitingTheWeb.com and the WebUnite program is to turn searches into an opportunity to significantly increase the response rate by the general public. According to Rossi, the average Internet user performs six searches per day. By partnering with Searchfeed.com’s Network, over one thousand downloads of the application have already taken place through the main UnitingTheWeb.com website and other affiliate sites.

Furthermore, one in six children pictured in NCMEC’s photo distribution program is recovered as a direct result of someone recognizing their photograph. Once again, Rossi mentioned that the NCMEC’s toll-free hotline also has seen an impact, receiving an average of 307 calls per day.

“The distribution of a missing child’s photo is a critical first step in the search for that child” says Matt Rossi. “The more exposure a child’s picture receives, the more likely it is that someone will recognize them and contact local law enforcement or NCMEC. As a result of the partnership with Searchfeed.com, UnitingTheWeb has significantly increased the chances that a web user will visit the site and help find those children that have gone missing.”

Rossi ends, “Searchfeed.com has ultimately given me an opportunity to leverage my expertise to address a scenario that impacted me and my fiancée, and the results speak for themselves.”