VerticalResponse, Inc. Wins Four Web Marketing Association WebAwards

SAN FRANCISCO, CA—(Marketwire - September 23, 2009) - VerticalResponse, a leading provider of self-service email marketing, online surveys and direct mail solutions, today announced it won “Best Application Service Provider Website,” “Small Business Standard of Excellence Award,” “VerticalResponse Blog Standard of Excellence,” and “VerticalResponse Online Community Standard of Excellence” in the Web Marketing Association 2009 International WebAwards. For the 2009 WebAwards, more than 2,000 sites from 45 countries were adjudicated in 96 industry categories. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

“This is the fourth year in a row that VerticalResponse has won a Web Marketing Association award, and it highlights our ongoing commitment to providing free educational resources and a supportive online small business community,” said Janine Popick, CEO of VerticalResponse, Inc. “We’re honored to be in the company of so many industry leaders with the WebAwards.”

VerticalResponse’s 2009 WebAwards:

— Best Application Service Provider Website: VerticalResponse - On-Demand Solutions for the Small Business Market

— Blog Standard of Excellence: VerticalResponse Marketing Blog for Small business

— Online Community Standard of Excellence: The VerticalResponse Lounge - A Cool Spot for Hot Marketing

— Small Business Standard of Excellence: VerticalResponse - Email Marketing, Online Surveys and Direct Mail Solutions for Small Business

“Recognizing the best website in each industry is an important way to establish the ever changing standard of excellence in website development,” said William Rice, President of the Web Marketing Association. “Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of website development and winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts.”

Competition format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters. The WebAward competition entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product is the Small Business Stimulus Package, which bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 13th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.