WSI Internet Marketing Experts Educate SMBs in the Ottawa Region

May 25, 2009 - WSI, the world’s leading provider of Internet marketing solutions, is organizing a special Website Makeover Workshop on May 27 at the Brookstreet Hotel in Kanata, Ontario and June 10 at the Centurion Conference Centre in Ottawa. The two workshops entitled “How to Increase Sales in a Recession Without Increasing Costs” will be half-day sessions that will take attendees through WSI’s proven website makeover process, a strategy that could drastically improve a business owner’s website results and bottom line.

WSI Internet marketing experts will walk attendees through six unique exercises designed to convert website visitors into customers, a process known as the art of conversion architecture. Attending business owners will leave the session with a better understanding of how to increase revenue through their online presence without increasing costs. More importantly, the strategies and best practices that will be discussed are simple to implement and can be applied by the attendee the very next day.

Roger Harley, WSI Internet Marketing Consultant and speaker at the event, says, “The proven practical techniques in these workshops enable Ottawa attendees to learn how to ‘punch above their weight’ and establish an online presence capable of competing with larger competitors”.

More than a dozen business owners are expected to convene at each Website Makeover Workshop. All of them will benefit from WSI’s proven conversion architecture best practices, which have been compiled from analysis of the online behaviour if tens of thousands of website visitors over the past 10 years. Interestingly, attendees will gain a strong understanding of how visitor behaviours have shifted since the market slowdown and how to adjust their online strategy based on that change.

The registration fee is $199 (plus GST). For more information about WSI’s Website Makeover Workshops or to reserve your spot, please visit http://www.wsiottawa.com/Websitemakeover.

About WSI – we simplify the Internet:
WSI leads the global Internet industry offering best of breed Internet marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network of over 1500 offices in 87 countries and a 150 person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small- and medium-sized business realize their online marketing potential. By using innovation Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2008, WSI is the proud recipient of 7 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). The company has held the Number 1 spot in Entrepreneur Magazine’s Franchise 500 listing for over 7 years in a row. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our websites at www.wsicorporate.com.