Zoom Media & Marketing and LocaModa Sign Strategic Partnership

August 17, 2009- NEW YORK - (BUSINESS WIRE) - Zoom Media & Marketing, a leading provider of targeted digital out-of-home media programs for brand advertisers, today announced a strategic partnership with LocaModa to bring interactive media and social messaging to the HD digital screens in Zoom’s Social media network.

After working together on groundbreaking interactive campaigns for AT&T and VH1, the companies agreed to enter a longer-term strategic relationship. Under the agreement, LocaModa’s interactive applications will run as part of Zoom’s customized content mix provided to more than 600 bars, restaurants and nightclubs in Zoom’s Social digital network. LocaModa will enable mobile and social interaction, connect the media to social networks including Facebook and Twitter, and provide real-time audience data. Both companies will collaborate to integrate advertising clients into the interactive portion of Zoom’s content.

In nightlife venues, mobile phones and PDAs have quickly become the tool of choice for consumers to interact not only with each other, but also with advertisers. Mediamark Research data has shown that recent bar goers are 96% more likely than the average adult to use text messaging, and 75% more likely to use text messaging to respond to an ad.

Dan Levi, Zoom’s SVP of Digital Media & Strategic Partnerships, explains, “The convergence of digital out-of-home, mobile and social networking technologies is driving innovation and creativity in the media industry. LocaModa anticipated this development, and their platform provides advertisers with an unprecedented ability to engage with consumers in the ideal environment for interactive marketing programs, Zoom’s nightlife destinations. LocaModa’s technology allows bar goers to make a seamless transition from communicating with their friends to interacting with advertisers.”

Steve King, VP Sales, LocaModa said, “Adding Web 2.0 technology and measurability to place-based networks continues to attract interactive media budgets. With Zoom, we’re leveraging a winning formula and engaging this socially active and tech friendly audience. We are truly excited to work together to bring more brands to their network.”

About Zoom Media & Marketing

Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations, Zoom reaches over 100 million monthly viewers and is contracted with Nielsen Media Research for audience measurement. Zoom is owned by the de Gaspe Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.

About LocaModa

LocaModa extends interactive media to audiences beyond the web. LocaModa’s patented cross-channel media distribution platform is used in thousands of locations and by many of the leading operators of placed-based networks (including screen networks in cafes, bars, colleges, restaurants, retail locations, jukeboxes and public digital billboards), enabling highly localized, targeted, contextual and relevant interactive advertising and entertainment.