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Expert's Corner

Here's how the Pros do it!

Every month MarketingFind profiles some of the most renowned marketing professionals in the Internet Marketing industry. Their insights into the latest marketing technologies, techniques and strategies will give your business the inside edge on your competition. Check back every month for new profiles, interviews and articles - you’ll be glad you did.

John G. Sanchez

John Sanchez is a much sought after speaker and authority on Search Engine Optimization and Search Engine Marketing. John, along with the Zunch SEO team, have been successful within many competitive verticals in search and have maintained a 95% renewal rate for the current Zunch SEO client roster. Sanchez is involved with SEMPO, the Dallas/Fort Worth Interactive Marketing Association and is the President of the Dallas/Fort Worth Search Engine Marketing Association.

Kirby Winfield

Kirby Winfield serves as VP of Marketing for Enhance Interactive (formerly, a leading provider of pay-for-performance search engine marketing services, connecting thousands of merchants with millions of consumers via highly targeted pay-per-click advertising programs. He was Marketing Director of Go2Net, Inc. from 1996 through 2001, focused on customer acquisition and brand management programs for leading search engines Dogpile and MetaCrawler.

Nick Usborne

Since 1997, Nick Usborne has been working exclusively on marketing online. The widely read author and columnist has written literally hundreds of articles for major publications such as Business 2.0. Nick is perhaps best known for his critically acclaimed book, Net Words: Creating High-Impact Online Copy.

Janine Warner

Janine's syndicated newspaper column, Beyond The Net, appears in print and online, including in The Miami Herald, and she is the author of several books about the Internet, including Managing Web Projects For Dummies and Dreamweaver For Dummies. Janine also serves as the Multimedia Program Manager for The Western Knight Center where she produces seminars and develops online learning programs for professional journalists.

Catherine Seda

Author of Search Engine Advertising and columnist for Entrepreneur magazine, Catherine Seda is a popular conference speaker on the topics of SEO/PPC, affiliate management and low-cost Web site promotion. Her agency, Seda Communication , offers search engine workshops, on-site training and campaign management.